Wow... Well I guess Apple even admits their fanbase are unable to something as simple as make a video in a basic editing program. I had my Grandma edit a christmas video in Windows Movie Maker and after she got used to the interface she had no problem. You don't need a Mac, and you certainly don't need a "genius."

 The last was was pure stupidity.

 If it is so intutive why do they need a GENIUS to figure out how to do it?

What I can never understand is why tech people think they are so mighty, superior, and "above" people who are not tech savvy. Is anybody here able to comprehend the fact that not everybody's life revolves around technology? Some people, to put it bluntly, don't give a flying fuck about technology and why should everybody? Everybody has different values in their life. Some people value design in a computer, so they might buy a Mac. Why is that *wrong*? Can you actually tell me a legitimate reason why that is wrong? It's not, it's a personal choice.

If you paid attention, you'd see all three of the "users" in the videos are at least middle-aged or older and we all know most middle-aged people are not too tech savvy and that's why I think the ads are so simplified. They are targeting a very specific audience with these ads.

Also, I'd like to ask, has anybody here who hates on Apple, consoles, or what ever else, actually gotten to know any of these people? I know people who use Macs, consoles, etc. and the ones I know personally are not stupid. Some of them are even smarter than some of the people floating around this site. Every platform, or company, or industry is going to have smart and dumb people/users, that's just common sense.

Anyways... Point being, using a certain product is not an indicator of intellect. I'd think the people at this site who claim to be so logical and informed, would be able to understand such a simple concept.

 God these adds are so painful, almost as bad as the windows party advert. 

 That was just......... awful.

 Well Apple products would be considered a scam in most industries, so I wouldn't be surprised if people get a sour taste in their mouth when they claim they are superior in hardware and software. Everything about them is pretentious as hell. I couldn't care less about the users.

The last AD up there portrays a PC salesman as a shyster, the irony there is incredible. I feel like Apple as a company deserves the negative labels they work so hard to earn.

It is so that the people who bought a Mac can relate to these videos and think "Hey, that's me!" when they watch these advertisements.

Apple has finaly admited that they and there fanbase are retarded, and whats up with them and renaming shit ? 

like:

Genius = Computer Technician or Tech

App = Computer Applications or Applications

mac = Macintosh Computers or Macintosh

i = ?

PC = Personal computer, that means yes even a Apple Computer is in fact a PC lol  

I think Apple needs to get there heads out there A$$. and the PC community should make some Anti-Apple ad campaign like how they did there Anti-PC campaign .

Remember this B.S. ? 

http://www.youtube.com/watch?v=C5z0Ia5jDt4

 "This campaign casts Apple users as completely inept and technologically unsavvy." Oh but they are, they really really are that stupid. I went to a mac store once in New York and the level of stupidity on both sides was staggering. I had to get out. I hate their products, I hate their fanbase and users...and their products are making them more and more dumb by each product they release. 

 this looks ugly... I'll let it keep going... keep it above the belt, keep it valid, and keep it intelligent. 

 did i miss rage fest 2000?

 While I understand that this is a commentary about the advertisements (I actually told my roommate a very similar opinion while watchign the opening ceremony the other night) I don't think that you guys should be commenting with so much hate towards the company.  I’ve been a 'pc' user for quite a while and I’ve built several rigs, so I wouldn't say that I'm in these add's target audience, but I recently bought myself a macbook air to do my developing on and I will say that aside from a few things that took me a while to set up, I have had quite a nice experience with it.  Apple may tend to sue companies left and right for various copyright disputes, but in today's technology business, intellectual property often contributes to the bottom line just as much as sales do and more so even with some companies.  Rather than bash those whose practices you don't like, go join or start a company that follows your ideals and have a good time.

 I know im going to get bashed for this, but despite apple having some flaws, I dont see any ipod alternatives that are even close to comparing to the ipods apple made (please dont even mention zune). Im sure you guys also use itunes. The point Im trying to make is that Apple isnt all bad. I hate it when people bash an entire company because of one or two incidents that they had with the company. 

After all, all companies make mistakes, just because apple is successful and mainstream doesn't mean you have to hate.

I probably went a little overboard so im sorry to whoever took major offence to it. I was just putting it out there for some food for thought.

As a person whos spent a lot of time in an apple store becasue I had friends and a roommate work there. I see nothing wrong with these commercials. Its unbelieveable the ammount of computer ignorant people still out there. Apple makes a lot of money off helping people learn how to use their computers and these commercials are for that purpose.