I imagine Steve Jobs is rolling in his grave right now. Say what you want about Apple products, their ad campaigns and marketing strategies have largely been brilliant. I was shocked to see these videos--so shocked, I thought that they were bad parodies at first. But the source is the Apple youtube channel...
This campaign casts Apple users as completely inept and technologically unsavvy. While I understand there's some level of exaggeration being used in these commercials (for "comedic effect", I assume), this does nothing to convice me that Apple products are the sleek, easy-to-use, intuitive machines that Steve Jobs always intended for them to be. It's either that, or Apple thinks its users are painfully stupid. Either way, bad move on Apple's part.
Watch them for yourself and let me know what you think.
Source: Digital Trends